Straight from my clients.

Where they were

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  Bears Academy had no consistent posting schedule, no content strategy, and the existing content didn't reflect the quality of their program.

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  Their social media presence made them look less professional than they are — costing them credibility with parents, potential players, and sponsors.

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  No system behind the channel — just ad-hoc uploads.

What LethsLens did

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  LethsLens implemented the full system: alignment on brand voice and goals, a content calendar built around real training sessions and events.

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  Premium photo and video content production, consistent posting with optimized captions, and monthly performance reviews.

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  Built a visual identity and content calendar built around their real season.

The result

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  A professional, consistent online presence that matches the quality of the academy.

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  Increased reach, higher engagement, stronger brand perception, and a clear identity that attracts the right players and parents.

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  A full running system that works with the organization — not around it.

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"During the 2024/25 season, Viktor became a natural part of the Bears family. He closely followed both Bakken Bears and Bears Academy, delivering high-quality photo and video content that we've greatly enjoyed using across social media and other platforms. He is professional, collaborative, and consistently keeps the client's needs in focus. With a sharp eye for decisive moments, he captures the atmosphere and highlights we want to preserve and share. All content is delivered quickly and made easily accessible through his website, which makes the collaboration smooth and efficient. We can give Viktor our warmest recommendation for any sporting event or occasion — you can be confident in receiving results of absolute top quality. We are proud that the collaboration continues into the upcoming season, where Viktor will once again contribute strong visual content that elevates our presence both on social media and with our partners."

"We can highly recommend working with Lethslens. We had a great dynamic cooperating, he designed the content to meet our needs. A Danish upcoming content creator for sure."

"It's been a pleasure working with such a passionate soul. He loves what he does, and it shows in his art."

"LethsLens is a really talented and professional photographer. He has provided me and many more with some of the best pictures I've seen. I highly recommend him for anyone looking for high-quality photography."

"If you're looking for an amazing sports photographer, I highly recommend LethsLens. He recently took some photos and videos of me, and the results were incredible. He has a real talent for capturing the intensity and movement of the moment with perfect timing. Not only is he professional and easy to work with, but his passion for photography truly shows in every shot. I wouldn't hesitate to work with him again."

"Viktor does an outstanding job capturing the essence of the game, weaving together moments that vividly illustrate the game."

"LethsLens has great work. He captures the plays from different angles and really captures the intensity of the game."

"Viktor seems to always be in the right place at the right time to catch the big moments through a lens. I'm always super impressed with the pictures he captures of our games time and time again."